oOh!media signs exclusive OOH data partnership with Quantium
oOh!media signs exclusive OOH data partnership with Quantium.
The announcement:
oOh!media has struck an exclusive long term partnership with leading data and analytics company Quantium to provide Out Of Home advertisers with an Australian first in audience-targeting capabilities.
The deal is part of oOh!’s digital and data strategy and will complement its existing and continually expanding suite of data insights and audience-profiling tools with Quantium’s world class customer transaction and behavioural data.
Quantium Vs Signal.
Now Quantium has a competitor will be interesting to see the innovation to come in Australian advertising!