F.Y.I.

oOh!media signs exclusive OOH data partnership with Quantium

March 14, 2016 8:21

oOh!media signs exclusive OOH data partnership with Quantium.

The announcement:

oOh!media has struck an exclusive long term partnership with leading data and analytics company Quantium to provide Out Of Home advertisers with an Australian first in audience-targeting capabilities.

The deal is part of oOh!’s digital and data strategy and will complement its existing and continually expanding suite of data insights and audience-profiling tools with Quantium’s world class customer transaction and behavioural data.

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