Oppo uses giant billboard in Sydney to thank essential workers
The largest billboard in the southern hemisphere is being used to thank essential workers on the frontline of the COVID-19 pandemic.
Last month, smartphone brand Oppo put out a call for essential workers in Australia to submit their photo, or for family and friends to do it on their behalf, to be included in the tribute.
The billboard was organised and donated by Oppo
Oppo donated the billboard placement, which is located by Sydney’s Anzac Bridge.
Michael Tran, Oppo Australia managing director, said the brand received hundreds of submissions from people honouring their family and friends on the frontline.
“We wanted to do something with the billboard that projected positivity and acknowledged that while so many of us found ourselves facing uncertainty, there was an army of Aussies who put on a brave face and tirelessly worked throughout the global pandemic to help keep our country running and maintain a sense of normality for their communities,” Tran said.
“We were thrilled to receive hundreds of photos from everyday Australian heroes, including supermarket saviours, healthcare heroes, sanitation workers, educators and all in between. It’s important that we recognise the very real and very different plights of all our essential workers.”
The artwork will remain on the billboard for several weeks. Profiles of those featured can be read on the An Essential Thank You website. Australians are encouraged to continue the movement on social media, sharing their thanks with the #AnEssentialThankYou hashtag.
Wow…this is brilliant. Congrats Oppo team. My whole perception of the brand has just changed.
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