OPSM ad campaign focuses on safe driving
OPSM has created a new campaign aimed at highlighting how irresponsible and dangerous it is to drive when a person has poor vision.
The campaign messaging, ‘The road is no place to test your eyes’, has come off the back of statistics that reveal there are an estimated 1.65m Australians who are experiencing problems with their vision but are yet to have their eyes tested, with a large proportion of these being motorists.
The ads, developed by BMF, aims to demonstrate how much a person has to take in when driving on the road.
OPSM marketing director Vanessa Knight, said: “As Australians start preparing for the Christmas holiday period, we want to remind them that ensuring their eyes are roadworthy is just as important as making sure their car is safe to drive.”
Media has been handled by Carat and One Green Bean has managed the media relations.
Campaign elements developed by BMF include TV, press, radio and in store POS.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
Did I see right?
User ID not verified.
Fantastic. Bringing home the real consequences of ‘i’ll get it checked later’ syndrome.
Hope it does well for OPSM.
User ID not verified.
I’m not convinced. Looks a bit cheap to me and seems like a very odd concept.
User ID not verified.
Nice change from their old stuff.
User ID not verified.
I don’t touch my mobile for reading text messages with drivesafe.ly mobile application. I concentrate on the road.
User ID not verified.