Optus and Priceline Pharmacy join forces with The Healthy Mummy
The Healthy Mummy has partnered with Optus to create a series of fast, family-friendly workouts, accessible through OS Fitness, available on the Optus Sport site and app, and on the Healthy Mummy site and app.
Optus launched OS Fitness in 2020 after listening to customers being stuck at home during COVID-19 lockdowns.
As fitness providers also moved to online delivery of their classes, Optus Sport expanded its content offering beyond competitive football by including home workouts on the Optus Sport app.
The newly launched Healthy Mummy content showcases instructors leading kids and their parents through exercises that keep kids engaged for no more than ten minutes.
Rhian Allen, founder and CEO, The Healthy Mummy
Anshika Grover, director of innovation strategy and connected health, Optus said: “We are so pleased to partner with The Healthy Mummy and to promote home fitness content that is fun and accessible for the whole family, with more than 50 workouts available.
“This partnership is a great opportunity for Optus to team-up with a trusted leader in the health and fitness space with a shared mission in helping families to adopt healthy habits relating to fitness at home,” Grover added.
The Healthy Mummy Magazine, Issue 4
As well as the two partnerships, Are Media will be releasing issue four of quarterly magazine The Heathy Mummy which first launched via Are Media (then Bauer Media) in September 2019.
The Healthy Mummy magazine will include real-life stories and transformations, budget recipes, at-home fitness workouts and tips to help inspire women to get started on their health journey and stay on track, and will be available at selected newsagents and supermarkets from Thursday 9th September 2021.
The Healthy Mummy founder and CEO, Rhian Allen, said: “We’ve listened to our customers’ requests to purchase our products in store and this is a wonderful opportunity to provide them with greater access. We’re also excited to introduce new customers to our bestselling products which support the whole family: from pregnancy and breastfeeding products through to healthy weight loss shakes, smoothies for children and even a newly launched nutrition range for men.”
In March Allen launched a men’s health website and a men’s meal replacement supplement, The Healthy Man.
Priceline Pharmacy is the new exclusive bricks-and-mortar retailer for The Healthy Mummy range of health and nutritional products.
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topics
Are Media
health and fitness
Optus
partnership
Priceline Pharmacy
print media
Rhian Allen
The Healthy Mummy
The Healthy Mummy magazine
