Optus confirms PR agency arrangements under review with Fuel Communications on alert
Australia’s second largest telco Optus is reviewing its PR account putting incumbent Fuel Communications on alert, Mumbrella can reveal.
The review is part of the telco’s wider agency review which has seen a field of media and creative agencies line up for what is shaping up to be one of the most fiercely contested pitches of 2015.
It is unclear if Fuel Communications is participating in the pitch process.
An Optus spokesperson told Mumbrella: “We have commenced a review of our agency roster and will be conducting closed agency tenders over the next few months.”
Last week former News Corp and 21st Century Fox marketer Corin Dimopoulos was appointed head of brand and communications at Optus, in a role vacated by Nathan Rosenberg last year.
Fuel Communications clients include Dick Smith, Instagram, Visa and Microsoft devices.
Miranda Ward
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