Optus continues ‘It starts with Yes’ positioning with a chicken suit and a half marathon
A bet between friends over the footy has resulted in a man running a half marathon in a chicken suit, all because he said yes.
The new ad from Optus continues its new brand positioning, ‘It starts with Yes’, which launched last month. The campaign considers stories of the great and obscure moments in life which started with Yes.
Optus head of marketing, Melissa Hopkins, said optimism has been the focus of the campaign.
