Optus puts celebrities into service as it drives data-free music streaming offers

May 2, 2016 3:15

Optus backing new music offer with big budget

Optus has launched a series of new content pieces to support its move into data-free music streaming featuring international superstars and up and coming local acts.

The offer, launched last week, will allow pre-paid customers to stream music data-free from established services such as Spotify, Guvera, iHeartRadio, Pandora and Google Play.

The new campaign was launched through social media this week from content agencies Emotive and Bring, with one ad featuring Macklemore and Ryan Lewis walking to the stage as a fan makes her way into the concert venue.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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