Optus names customer head Vicki Brady as managing director of marketing and product

Optus logoOptus has undergone a management restructure in a move that has seen its customer head Vicki Brady appointed chief marketer.

Brady will take the role of managing director, marketing and product, an appointment which comes several months after the departure of previous marketing chief Nathan Rosenberg.

She will be responsible for products and services as well as brand marketing to “unite everything from product development to go-to-market execution”, the telco said.

The new structure has also seen MD of sales Rohan Ganeson named MD customer, with responsibility for sales, service and digital, while MD of wholesale and satellite Rob Parcell has had small and medium businesses added to his portfolio.

An Optus spokesperson said: “As part of Optus’ drive to deliver a more seamless and consistent customer experience, Optus has changed its operational structure.

“The new structure sees changes to three Managing Directors who will now have end-to-end ownership of planning, execution and customer experience.”

As part of the shake-up, head of fixed product Sue Bailey, who took over brand and marketing duties following Rosenberg’s exit, will focus on Optus’ three year transformation program to “consolidate and streamline customer systems”.

Steve Jones



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