Optus reappoints Thrive PR to public relations account

Thrive PR has won a competitive pitch and retained Optus’ consumer and SMB (small and medium-sized businesses) account, Mumbrella can reveal.

Optus pitches the account every three years, and said Thrive PR won the brand over with the “one per centers”.

Optus wants to work with the best in the business for its external comms

“Thrive delivered the best response to brief, brought excellent thinking to our communications challenges and won us over with the one per centers – the details – and we look forward to our continued relationship with the Thrive team,” Steve Batten, Optus’ associate director of corporate affairs and media told Mumbrella.