Optus signs two-year partnership with Formula 1 driver Daniel Ricciardo

September 18, 2020 10:30

Australian Formula 1 driver, Daniel Ricciardo, has signed a two-year partnership with Optus, working with the brand on external marketing and internal communications projects.

Ricciardo told Mumbrella the partnership was “not just about slapping a logo on me and smiling in front of a camera”.

“The main difference is, I’m actually involved, I’ve attended meetings, sat on conference calls and spoken to their CEO [Kelly Bayer Rosmarin] several times,” Ricciardo said.

“There’s some real genuine involvement.”

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics