News

Optus Sport expands BVOD capabilities with Magnite partnership

Zanda Wilson

February 12, 2021 2:54

Optus Sport has appointed supply side platform (SSP), Magnite, to build out its digital video advertising capabilities, as the sports streaming platform pushes its status forward as a leading BVOD provider.

The Magnite partnership will allow brands and agencies to programmatically advertise on the Optus Sport platform. Magnite recently did a deal with Seven West Media to implement its solution, known as Unified Decisioning.

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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

Broadcaster Video On Demand BVOD Clive Dickens James Young Magnite Optus Optus Sport SSP Supply Side Platform

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