Optus to consolidate entertainment, lifestyle and news subscriptions in SubHub
Optus is introducing a new content subscriptions and membership hub for customers, called Optus SubHub.
SubHub complements the recently announced Optus Living Network, giving customers more control of how they personalise their technology and content choices, while also saving them money.
Optus TV, content and product development VP, Clive Dickens, said SubHub was designed to solve a problem. “We had to solve what we call ‘subscription fatigue’,” he said during a lunch presentation this morning.
“The average household has over 5.5 subscription services on average. Subscription FOMO [fear of missing out] is going to grow in the coming months and years.
“Optus SubHub has been in development for over 18 months. During that time the growth in the subscription market has been enormous. We are bringing Optus SubHub to the market just at the right time just when our customers need it most.”
Customers will be able to access their content subscriptions and digital memberships through the Optus My Optus App or Subhub.com.au.
The launch of SubHub will include complimentary trial content subscriptions for customers, who can then also then earn up to 10% off when they bundle multiple paid content subscriptions in the new SubHub platform.
Optus will launch SubHub with subscriptions and memberships available from Amazon Australia (Prime membership which includes access to free shipping on Prime eligible orders, Prime Video, Prime Gaming, Amazon Music, Prime Reading and more), Kindle Unlimited (featuring millions of titles and thousands of audiobooks) and health and wellbeing partner Calm.
Optus Sport including OS Fitness will also be included at no extra additional cost for all SubHub customers.
Australian start-up Inkl – a global news media aggregator featuring The New York Times, Financial Times, The Guardian Australia and The Economist will also be available.
Partners joining soon include BritBox, Fetch TV, Fiit, Netflix, Paramount+, pan-Asian entertainment content service iQiyi, factual content and entertainment specialist provider iWonder, and even more Amazon services.
“We have a range of popular content brands and subscription partners with SubHub and will continue to expand with more options customers love from other local and global partners,” added Dickens.
In addition to simplifying subscriptions, SubHub customers can also discover recommendations on new content they may not have tried.
SubHub launches today and will be available exclusively to eligible Optus customers.
Got a tip?
Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
Linkedin