Oracle launches new video game advertising measurement technology

Calum Jaspan

May 13, 2021 10:54

Oracle has announced advertising measurement technology for 3D gaming environments, in order for marketers to better understand how ads perform in video games.

These updates to Oracle Advertising and customer experience include impressions delivery and general invalid traffic (GIVT) measure for PC, mobile, and web-based gaming environments in Oracle Moat Measurement.

Derek Wise, chief product officer at Oracle Advertising said: “As the gaming industry continues to grow and become a key area of investment for advertisers, it’s crucial that advertisers can measure whether an ad was served to a human and detect any fraudulent ad activity inside games”.

“Today’s industry-first announcement represents an important step forward in understanding ad performance in 3D in-game environments. We’re proud to be able to equip advertisers with the confidence and tools they need to make more informed buying decisions to reach these highly engaged audiences.”

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.