Orange Digital completes a rebrand of Landmark White to Acumentis
Brisbane-based digital marketing agency, Orange Digital, has rebranded property valuation company, Landmark White, as Acumentis.
The announcement:
Brisbane digital marketing agency, Orange Digital, has developed a new brand name, logo and marketing assets for ASX-listed national property valuation and advisory company, LandMark White.
The new name, Acumentis, is derived from two Latin words – acumen (a keen insight and sharpness in business) and mentis (mastery of mind, intellect, reason and courage). The accompanying tagline – Decision Certainty – reflects the benefit the company’s services provide to clients.
LandMark White has expanded during the last two years through acquisition and mergers, most recently with Taylor Byrne. The executive team decided to create a completely new brand, with a new visual look and feel to reflect the future direction of the organisation.
Mike Woodrow, CEO of Orange Digital said “we conducted a lot of face-to-face research with staff and clients around the country to get insights as to how they view the company’s service and their perception of the brand values”.
Acumentis is a positive word that reflects the findings. That is, it’s not just the data the organisation provides that makes the difference. It’s the professionalism and integrity of the people, combined with the intelligence and market knowledge they draw from the data that makes the brand unique.
“Clients have the confidence to make decisions using Acumentis reports, certain in the knowledge the information supplied is an accurate reflection of the market at the time.”
The new brand was launched 6 December 2019 with a further roll-out of marketing activity planned for 2020.
Source: Orange Digital media release
I’d never heard of Landmark White before I read this article. But I guessed it was something to do with real estate.
I read the new name, Acumentis, and it sounds like a medical condition.
Why, oh why, the change.
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