Originality the beginning in first Microsoft Surface ad via Hero + McCann
Hero + McCann has released a new campaign for Microsoft Surface, Microsoft’s laptop and computer range, targeting university students.
The campaign resulted from a competitive three-agency pitch in September 2021 and features a ‘slashie’, someone who has multiple side hustles.
In one of the 30-second spots for the campaign, two people show how they use Microsoft Surface products to be creative. Morgan Hipworth, shown first, is a baker who is shown in a universe of baked goods and creating recipes. Felicity Notes is shown creating study notes for human anatomy by labelling a brain.
