Ortolan to end lead agency relationship with Country Road in the new year

Country RoadGraphic design studio Ortolan is parting ways with retailer Country Road finishing up as its lead creative agency early next year.

The agency first began working with the Country Road Group in 2009 as the lead agency on Trenery, with the group appointing the agency as the lead creative on the Country Road account two years later.

Ortolan was involved in the retailer’s brand relaunch, introducing the Woman Man Child Home brand platform. It also worked with Gemma Ward on the brand’s summer campaign in October, alongside fellow Country Road agency C-KOL.

Chloe Quigley, Ortolan director, said: “Although the Country Road account has been an important part of our business for three years, and together we have achieved incredible results, we feel the time is right for Country Road to benefit from a different perspective that a new creative partner could bring.

“As a studio, we are extremely proud of the work we have done and the results we have achieved for the brand. As a business, we are excited to continue to share our strategic thinking and creative talent with a broad and diverse mix of clients. We look forward to the new challenges that 2015 may bring.

“We wish Country Road ongoing success. It is an exciting and quintessential Australian brand and we feel we are leaving them in a strong position with a very defined vision.”

According to Mumbrella’s sister publication The Source, Country Road’s roster of agencies include Lavender, We Are Digital, Max Media Lab, MCMPR and C-KOL.

It is unclear whether Country Road will fill the position of lead creative agency.

Miranda Ward


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