Election ads – the creative verdict
In this review of election messages from Labor and the Liberals, Havas Worldwide Australia’s executive creative director Steve Coll gives his verdict.
1. Labor’s ‘A New Way’
Negative advertising in positive wrapping. Despite leading with smiling, friendly Uncle Kevin, this is full of unsettling phrases. We face ‘new challenges’. The ‘future isn’t secure’. The mining boom is ‘receding’. It is no time for a novice in the lodge says Kevin Rudd, the voice of experience.
It has been said, with plenty of evidence to support it that parties don’t win office.. they lose it. For Labor to run a scare campaign rather than its record of six years in the job demonstrates just how bloody desperate they are and how meaningless they have become.
And the Greens? https://www.youtube.com/watch?feature=player_embedded&v=TCvIzSbfHrw
Everyone save your money – Just let Murdoch choose our government.
He was on Whitlam’s side when he came to power and against him when he was booted out. He was on Howard’s side when he got up and against him when he lost. He was on Rudd’s side when Rudd got in and now he’s against him.
And so all the conga line of arse lickers who write for the Australian and Daily Telegraph are at it again.
Voters have had three years of Labor government. Most voters have made up their minds who to vote for. TV ads with motherhood statements won’t alter how people vote.
Is it too late for me to get a job as a “stander-behinder”?
I reckon I could put a boofhead expression on my face and nod sagely at odd moments.
I could just freelance – rent myself out to stand behind whatever candidate needed it.
And I could almost guarantee there will be nobody accusing me of having sex appeal.