Out-of-home revenues up 5.2% and digital on the rise, according to OMA half-year figures

Revenues are up across the out-of-home (OOH) industry, according to the latest figures from the Outdoor Media Association (OMA), with its 2019 half-yearly results showing a 5.2% rise compared to the same period in 2018.

Total net media revenue was $447.3m compared to $425.2m the year prior.

The key categories for change were ‘roadside billboards’, which dropped $3m to land on $176.7m, and ‘roadside other’, which includes street furniture and bus/tram externals, and rose to $126.1m from $117.1m in 2018.

Transport, including airports, also rose with 2019’s figures showing a revenue of $82.6m from $69.8m in 2018, and retail and lifestyle, which includes shopping centres, offices and medical centres, rising from $58.3m to $61.8m.

According to the OMA, digital OOH revenue now accounts for 54% of the total net media revenue, up from 49% the year prior.

The OMA also adjusted the figures released for its quarterly results, due to a change in the membership since the previous release, resulting in the Q1 figures changing from $214.9m revenue to $212.6m, a 5.4% increase on the previous year.

The out-of-home industry has experienced mixed results in recent months. Australia’s largest OOH player, Ooh Media, which now also owns the street furniture company formerly known as Adshel, suffered a 94.4% slide in profit for the six months to 30 June 2019, with CEO Brendon Cook citing a challenging media market, and a downturn in revenues from its road-side operations.

Its underlying results, which excluded some one-off and non-operating items (such as costs related to the Adshel acquisition), also showed a decline, with net profit after tax (NPAT) down to $9m – a 24% fall.

Ooh Media has also revised its expectations for the full calendar year, downgrading its profit forecast from $152m-$162m to $125m-$135m.

QMS, however, posted a 65% profit lift for the 2019 financial year (12 months to 30 June, 2019). Its net profit after tax (NPAT) was $16.5m.

CEO Barclay Nettlefold said the results were “extremely pleasing in a challenging media landscape”.

“Our unique diversification strategy, by both category and geography, provides us with a clear point of differentiation from our competitors,” he said.


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