Outbrain adds new senior sales lead for ANZ region
Content recommendation and native advertising platform Outbrain has appointed Yury Glikin as head of sales for the Asia Pacific region.
The appointment follows the company’s expansion in the region, including the recent native partnership signing with Nine Entertainment Co-owned youth publisher Pedestrian Group.
Glikin brings more than 20 years of experience to Outbrain, following roles at Fiverr, where he was the strategic partnerships and affiliate manager ANZ, on a contract basis, and Booking.com where he was manager of strategic partnerships for Oceania and India, as well as Australia and New Zealand.
Yury Glikin
He was also the head of TV marketing at HotelsCombined.com, and business development manager at BizCover, where he developed new regional business opportunities and built the wholesale and broker channels online.
Glikin said: “I’m really thrilled to be joining Outbrain as the new Head of Sales across ANZ and to play a key role in not only building on Outbrain’s reputation as a trusted partner in the industry, but also helping shape future direction within the open web.
“After many years across business development and a career span that has involved digital, marketing and content, I feel privileged to be given the opportunity to help Outbrain further its regional footprint and to continue building long lasting partnerships across the ANZ region.”
Outbrain Managing Director, APAC and Growth Markets Andrew Burke added: “We are delighted to welcome Yury to the Outbrain team. With his extraordinary portfolio and enthusiasm across the digital, sales and marketing spaces, I am certain he will help us continue in providing innovative services and direction across the open web.
“With 2022 fast approaching, we are looking at taking Outbrain to its next cycle of growth across APAC. As new initiatives and opportunities become available, we are continually looking out for fresh talent to join our team and to support the expansion of our services across sales, native and publishing for the industry. Stay tuned for career opportunities to come.”
Outbrain listed on the New York Stock Exchange earlier this year and is currently valued at US$922.54 million.
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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