Outdoor industry launches new initiatives at Out-Front

November 10, 2021 9:50

The suite of new tools set to make Out-of-Home (OOH) advertising easier to plan, buy, and measure, took centre stage at the Outdoor Media Association’s (OMA) first-ever Out-Front webcast yesterday.

The inaugural industry showcase launched initiatives that will be available for agencies and clients from 31 January 2022. This includes an update to MOVE (Measurement of Outdoor Visibility and Exposure) which will now measure digital screens.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

Avenue C Charmaine Moldrich Measurement of Outdoor Visibility and Exposure MOVE 1.5 Nick Brignell OMA oOh out of home Out-Front Outdoor Futures Council Pia Coyle programmatic advertising Share of Time