Outdoor Lions: 16 Aussie agencies shortlisted
After a poor showing in the outdoor category in 2011, Australia agencies are in an improved position this time round, with sixteen entries making the shortlist.
Patts Melbourne leads the way with four contenders, three for Australian Football League and one for Mobile Medic.
Lynx Anarchy Invisible ad for Unilever by Soap Creative is on the list, as are Share a Coke by Ogilvy Sydney, BYO Cup Day for 7-Eleven by Leo Burnett Melbourne and Sponsor the White House for Vanish Napisan by Euro RSCG Sydney – which have proved popular with juries in other categories.
Australian agencies submitted a total of 139 entries in the outdoor category, with 41 coming from New Zealand.
Australian and New Zealand agencies on the outdoor shortlist:
Australia
- Just add rain for Volvo by Sapient Nitro Sydney
- RAC Roadside Assistance vultures for RAC by The Brand Agency Perth
- Aus to USA for Virgin by Clemenger BBDO Sydney
- Marc for Australian Football League by GPY&R Melbourne
- Scott for Australian Football League by GPY&R Melbourne
- Jimmy for Australian Football League by GPY&R Melbourne
- BYO Cup Day for 7-Eleven
- Coca-cola Bottle Bat by Ogilvy Sydney
- Message clouds for Energex by Clemenger BBDO Brisbane
- Match Delay for Carlton and United Brewers by Clemenger BBDO Melbourne
- Sponsor the White House for Vanish Napisan by Euro RSCG Sydney
- Share a coke by Ogilvy Sydney
- Mobile Medic for Austrailan Defence Force by GPY&R Melbourne
- Lynx Anarchy Invisible ad for Unilever by Soap Creative
- Limited edition for Sydney Cats and Dogs Home by M&C Saatchi
- Share a coke by Ogilvy Sydney
New Zealand
- Welly on a plate for Visa by Whybins Auckland
- Mary Christmas for St Matthew in the city church by Whybins Auckland
- Sheep for Icebreaker by Y&R Auckland
- The Wine List for DB Breweries by Colenso BBDO Auckland
- Twigs for DB Breweries by Colenso BBDO Auckland
- Skate Pinball for Mountain Dew by Colenso BBDO Auckland
- Oil on canvas for Greenpeace New Zealand by Mojo Auckland
- Fly Buys Music for Loyalty NZ by Clemenger Wellington
