The Outdoor Media Association has launched a campaign in support National Missing Persons Week.
Running from 29 July to 4 August, the campaign focuses on missing youth and carries the tagline ‘Take the time to let someone know’.
The campaign is also focusing on finding Elisha (Sam) Karmas who has been missing since 11 August 2011, last seen in Punchbowl, NSW.
The ads will run across bus shelters, billboards and taxi backs with space donated by APN Outdoor, Eye Corp, oOh!media, Rova Media, Adshel and JCDecaux, with printing services provided by Cactus Imaging.
This is the third year the OMA has supported the NMPW by providing pro bono out-of-home advertising to the NSW Police Force.
Charmaine Moldrich, CEO for the OMA said: “We know that 90% of the population travel each day, amounting to 20m people who are exposed to one or more OOH formats everyday. Our hope is that people will see the campaign and come forward with any information needed to find Sam.”
Peter Barrie, assistant police commissioner said: “We’re thrilled to have the OMA on board again for this year’s NMPW. Their continual support for the campaign over the past few years is truly commendable, and we’re very grateful to have OOH as our chosen medium to raise awareness of the importance of coming forward with information on missing persons.”