Child protection group OzChild has launched a campaign to find more foster parents.
The campaign uses the slogan ‘It’s not what you are, it’s who you are that matter’ and aims to show that all sorts of people – gay couples, single women, empty nesters – can make great parents.
Called This is What a Foster Parent Looks Like, the campaign encourages people to visit the campaign microsite and OzChild’s foster carer recruitment hub and send a postcard to someone they think would make a good foster parent.
A digital element enables people to share their postcards via the OzChild Facebook page.
The campaign coincides with Australian Foster Carer Week.