Pac Mags unveils K-Zone online
Pacific Magazines has launched an online paid subscription platform for its kids magazine K-Zone.
The announcement:
Wednesday 15th December 2010 – Pacific Magazines today unveils a first-of-its-kind website kzone.com.au to establish what is believed to be the first opt-in paid online subscription model in Australian consumer magazines.
The ground-breaking new design presents a „virtual world‟ which moves away from the traditional flat-panel website model. Online users will be taken on a journey which connects with all the interests in their lives from gaming, competitions, movies, TV, to science and education.
Just out of interest – why does Pacific Mags think this is a “first-of-its-kind website” or that is could be “believed to be the first opt-in paid online subscription model in Australian consumer magazines”?? Have they not heard of CHOICE which has an online product (different from the magazine product) called CHOICE Online?? This has been around for several years.