Pacific CEO Gereurd Roberts named Seven’s chief digital officer
Seven has named its new chief digital officer. Pacific Magazines CEO Gereurd Roberts will step into the position, meaning he won’t leave the business in the event the Bauer Media buyout of Pacific is approved.
The sale is still being considered by regulators and Roberts will stay in the role of CEO until it is approved.
Seven’s on screen diversity mirrored at the executive level.
Capitalism doesn’t care about skin colour, it only cares about the ‘green’ $
That’s a nice reward for him. Some seriously great PacMags people are unemployed this Christmas and every single person going to the inevitable gallows at Bauer knows exactly what happened, and how it happened, and will never, EVER forget.
Congrats on the appointment.
Go white males. Seven is as Seven does.
Mags CEO for CDO? not sure that’s the best choice. they should look outside old school media.
When’s the new content boss coming?
I don’t think anyone could argue that the Pac Mags digital offering is anything to write home about. And Roberts appears to have spent his media career running/selling print assets. Strange choice for CDO.
Depends exactly what (former) Pac assets you are talking about. Plenty are unimpressive but New Idea alone destroys the entire Bauer network in traffic.
quite possibly – I don’t have access to most recent Neilson numbers. But given Bauer’s highly unimpressive traffic numbers (that “to love” network Bauer created to house most of its digital assets has been an abject failure) , that’s not exactly a stellar result.
I think Pacific Mags was valued at $400 mill at one stage and now it’s been sold to Bauer for $40 mill. They are also less digital than their competitors News, Bauer, MamaMia et al.