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Pacific Magazines, Punkee, Vice and Momentum Media execs complete Publish conference line up

The secrets behind the phenomenal early success of Gen Z publisher Punkee’s video strategy and the most robust measurement metrics will be discussed in the content marketing stream at the upcoming Publish conference.

Punkee, which launched just four months ago, has caught the zeitgeist with its low-fi tongue-in-cheek round ups of The Bachelor and The Bachelorette, which have amassed 12m views across platforms for the Junkee Media title.

Editor-in-chief Tom Pitney will give a presentation deep-diving on how it is creating, distributing and monetising this video content across a range of platforms.

Punkee’s editor-in-chief Tom Pitney will reveal how to create great video without breaking the bank

Publish takes place at The Westin, Sydney, on October 19.

The other new session announced today sees Gereurd Roberts, CEO of Pacific Magazines, Vice’s head of Strategy and insight Alice Kimberley and CEO of B2B publisher Momentum Media Phil Tarrant will be discussing the ins and outs of measuring the success of content.

Alice Kimberley

Vice’s head of strategy Alice Kimberly joins the measurement panel

This discussion will take a look at how to assess what the best metrics are for measuring the success of native content, with marketers currently using a wide range of measurements for that purpose.

Gereurd Roberts

Pacific Magazines CEO Gereurd Roberts will explain how the publishing giant works with brands

It will also look at how you price content for brands.

These sessions join others on the program including one with five major publishers talking about the future of the big tech platforms and content, Asia’s biggest parent publisher explaining how she built a business on the back of content marketing, a deep-dive on the state of content marketing in 2017 and a session looking at how to craft a sales story for publishers.

To see the full program and get your tickets click here.

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