Pacific Star Network rebrands Classic Rock Radio as SEN+

Pacific Star Network has changed 1377 AM from Classic Rock Radio to an extension of its sports channel, SEN.

The second Melbourne station will feature dedicated sports content from August 13, and will be known as SEN+.

Classic Rock Radio has rebranded as SEN+

Originally known as 3MP and later MTR 1377, the station was revamped as Classic Rock in 2016, without any breakfast presenters.

Now, the station will act as an extension of 1116 SEN, providing more live sports coverage.

Pacific Star Network managing director and Crocmedia CEO, Craig Hutchison, said the station boost the company’s rights deals and content relationships.

“SEN+ will begin with dedicated calls of sports such as VFL football and will leverage our rights portfolio more aggressively, including becoming the dedicated home of national A-League matches in the summer,” Hutchison said.

“All of the 1116 SEN on air favourites and their shows will also be showcased in different, and sometimes catch-up environments.”

The station will also broadcast 100 national A League matches and additional cricket and racing content. Women’s sport will also be a focus, according to Hutchison.

“We are open for business on live sport and look forward to many non-traditional discussions. We are keen to give sports fans greater choice than ever before,” he said.

“And for those who feel they have live sport products that suit dedicated audiences, we look forward to engaging them.”

Pacific Star Network’s launch is the second sports focused format to run on the AM bandwidth. Earlier this year, Macquarie Media axed its Talking Lifestyle format and replaced the stations with Macquarie Sports Radio, describing it as a complementary offering to stations like 3AW and 2GB.

The news comes eight months after Pacific Star Network and sports radio syndicator, Crocmedia, revealed the details of its merger.


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