Pacific Star Network rebrands Classic Rock Radio as SEN+
Pacific Star Network has changed 1377 AM from Classic Rock Radio to an extension of its sports channel, SEN.
The second Melbourne station will feature dedicated sports content from August 13, and will be known as SEN+.
Classic Rock Radio has rebranded as SEN+
Originally known as 3MP and later MTR 1377, the station was revamped as Classic Rock in 2016, without any breakfast presenters.
Now, the station will act as an extension of 1116 SEN, providing more live sports coverage.
Pacific Star Network managing director and Crocmedia CEO, Craig Hutchison, said the station boost the company’s rights deals and content relationships.
“SEN+ will begin with dedicated calls of sports such as VFL football and will leverage our rights portfolio more aggressively, including becoming the dedicated home of national A-League matches in the summer,” Hutchison said.
“All of the 1116 SEN on air favourites and their shows will also be showcased in different, and sometimes catch-up environments.”
The station will also broadcast 100 national A League matches and additional cricket and racing content. Women’s sport will also be a focus, according to Hutchison.
“We are open for business on live sport and look forward to many non-traditional discussions. We are keen to give sports fans greater choice than ever before,” he said.
“And for those who feel they have live sport products that suit dedicated audiences, we look forward to engaging them.”
Pacific Star Network’s launch is the second sports focused format to run on the AM bandwidth. Earlier this year, Macquarie Media axed its Talking Lifestyle format and replaced the stations with Macquarie Sports Radio, describing it as a complementary offering to stations like 3AW and 2GB.
The news comes eight months after Pacific Star Network and sports radio syndicator, Crocmedia, revealed the details of its merger.
Get in on the petition people! 🙂
https://www.change.org/p/pacific-star-networks-change-sen-back-into-classic-rock-radio
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Not happy Jan
If I wanted to listen to sport there is 3AW and 774 ABC.
Can’t believe it, finally found a radio station playing fantastic Rock music and it’s been killed off.
SEN will immediately be scrubbed!
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This is so ridiculous!! So many sport stations and u guyz picked 1377!!!
A great station !! Y on earth.. that what u guyz did for 1278!! A beautiful station turned it into a granny’s station abt gardening etc!! Who cares..
why is it in this country something great always ruined by conservative .. boring ideas!!!! Kill the station .,!! It sucks!!!
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Why is it that when I find a great station that actually plays great music, it is taken away from me! It started with 3XY then 3MP then Magic 1278 and now Classic Rock Radio 1377. None of the other stations come close to playing the music I love so I am left devastated. I don’t ask for much in life but I do ask (beg) that you please return my music back to me so I can wake up feeling alive!
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Well, that sucks.. You give us a great rock radio station, and then change it to crap. Bye SEN!
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Typical football mentality. I want great music. If I need to listen to spot I’ll go to SEN 1116. You’re a flog Craig Hutchinson.
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Agree 100%
Best station now gone and nothing close in Melbourne to listen to.
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Disgusting boring stupid sport jocks owners, Why, I hope you go bust and collapse
Did you do surveys to see what the people wanted or is it just your one eyed opinion
I will remember your name SEN Radio and reply to all petitions as well as encourage others
To turn off and tune in to your opposition as protest.
Does Crock media stand for a Crock of you know what
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WHY?
You have everything so selfish
I don’t believe it SPORT I loathe dislike and detest sport
Not everyone in this country likes sport
Why would you assume that we, who loved the music and are devoted listeners
Why would you think we would like change?!!!!
Bet there was no consulting of music fans
Betting Sport Money Greed
That’s all it is and all it ever will be
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What a stupid decision
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What we’re thinking?? You have just ruined our day!! People such as us love the music of the 60s,70s and 80s and have given us more of the same boring sports talk. Well may you rue the change!!
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A great music station gone! What are we left with now? Boring presenters, boring topics. I want my music back.
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AM radio is heading in the same direction as free to air tv, so many stations but nothing but crap being broadcast or the same programs on several stations. Come on guys, not everyone is a sports freak, bring back some variety to AM radio.
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Done
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Came back from holidays and couldn’t believe my ears. My favorite music startup has gone . So now we have SEN, 1278 and 1377 all talking sport (footy). Give me a break, and yes I’ve found another station
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WTF Hutcy??
You stuffed up the Footy Show (not as if that was hard to do) now you’ve stuffed up what was finally a good music station.
I was really enjoying the music on 1377, didn’t have to put up with overrated sports presenters coming up with rubbish trying to justify their existence
What are you going to balls up next??
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I’m not interested in listening to boring male bogan sounding sport talk. Radio turned off. Loyal listener gone elsewhere!
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