Paper Moose and Wrappr deliver AOOH and design excellence with identity refresh and new platform
Out-of-home (OOH) advertising company, Wrappr, has engaged Paper Moose to roll out a refreshed brand identity and platform.
The independent creative agency helped Wrappr produce “Outdoor advertising that goes the extra mile” – a platform that provides drivers with the chance to become advocates by paying them to wrap Wrappr’s messaging around their cars. At the same time, it offers brands access to “cutting-edge digital marketing techniques …. [for] superior retargeting opportunities.”
Wrappr’s new identity sports a colour palette composed of “bright blues and a bold purple accent” to generate a vibrant air. It uses gradients and arrow graphics to reference progressive movements to capture the OOH organisation’s dedication to innovation.
Overall, the platform is an example of advocate out-of-home (AOOH) advertising, and a unique service Paper Moose wanted to establish as the next iteration of OOH media.
“We’re incredibly proud to partner with Wrappr on this exciting brand refresh,” said Paper Moose’s design director, Georgia Shillington.
“This collaboration has strategic partnership at its core, where our values of innovation, sustainability and impact aligned seamlessly with Wrappr’s mission. The new identity is sleek, smooth, and vibrant – designed to mirror Wrappr’s simple yet powerful offering.”
The “outdoor advertising that goes the extra mile” slogan was chosen to highlight the impact and value benefits it offers brands, but also the company’s dedication “to delivering more to brands, drivers and the planet” – an ethos backed by its B Corp certified status.
“Distilling everything Wrappr offers is quite a feat and we’re delighted with how Paper Moose have encapsulated the benefits of Advocate Out-of-Home for brands, drivers and the planet into a wonderfully sleek and simple brand identity,” added Wrappr’s co-founder, Liam Shaw.
“We’re looking forward to the new brand supporting our growth and innovation into the future.”
The work sees Wrappr added to Paper Moose’s catalogue of B Corp partners, a list that already contains B Labs ANZ, Young Henrys and Australia Ethical.
The news comes mere days after the Sydney-based creative agency announced its latest string of hires to bolster its standing across media, strategy, creative and accounts.
Client: Wrappr
Founders: Liam and Jonte Shaw
Brand Manager: Nicole Todhunter
Agency: Paper Moose
Executive Creative Director: Nick Hunter
Head of Strategy: James Sykes
Design Director: Georgia Shillington
Senior Copywriter: Pete Saladino
Head of Client Success: Brad Bennett
Senior Account Director: Jessica Jones
Senior Account Manager: Hannah Maher
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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