Paper Moose expands with appointment of 2 creative directors

Creative agency Paper Moose has announced the hire of two new creative directors, with Jeremy Willmott and Kate Holdsworth appointed to the roles.

The appointments come as the agency continues to grow in size and scope, and Paper Moose said changes reflect a stronger focus on conceptual creative capabilities.

L-R: Nick Hunter, Jason Fidel, Georgia Shillington, Katie
McIntyre, Pete Saladino, Kate Holdsworth, Divya Abe, Jeremy Willmott.

Willmott most recently spent four years as creative director for The Hallway, working across clients including ANZ, Google and Dexus. Prior to that, he had stints at M&C Saatchi, Saatchi & Saatchi, Kalido Australia and Red Engine SCC.

He first arrived in Sydney in 2016, having formerly worked across London digital and integrated agencies including Beattie McGuinness Bungay and Dandyline Media Limited.

Meanwhile, Holdsworth has been promoted after two years at Paper Moose. In her time at the agency, she’s led and won pitches for Felix Mobile (TPG telecom), University of Technology Sydney, Bushells, Jimmy Brings and EPA.

She previously spent time at M&C Saatchi and Special Group Australia.

CEO and co-founder Nick Hunter, said he’s thrilled to be putting Willmott and Holdworth in positions to lead the creative output at Paper Moose.

“It’s been an exciting decade of constantly evolving and reinventing how we can affect change through purpose-driven advertising.

“I am thrilled for Jeremy and Kate to be leading the creative output at this critical junction in the company’s evolution, bringing with them a wealth of experience that reflects the creative/production hybrid approach we are finding incredibly effective for our clients and partners.”

The appointments follow other recent hires including Lucy Walker as creative services director, Katie McIntyre as art director, Pete Saladino as copywriter and Jason Fidel as junior designer, as well as the promotion of Georgia Shillington to design lead.


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