Paper Moose has a ball with first work for fintech Valiant

Fintech and loan marketplace, Valiant is helping small business owners to find the right loan quickly in its first creative work for the brand by its newly appointed creative agency, Paper Moose.

Using a ball pit, the campaign demonstrates how the many options available to business owners when looking for finance can be overwhelming. However, with the help of Valiant, they can find the right option easily.


Other assets:

TVC Tradie 30″:

Two 30-second spots were created for the campaign, showing how Valiant can help business owners to find the right loan for them. In one spot, pastry chef Julia is busy in the kitchen after her signature dish went viral. The voice over explains that Julia “needed a loan quickly to service her demand, but Julia soon realised there were lots of business loans and lenders out there”. Symbolising the overwhelming number of available options, ball pit balls begin to fall from the roof, leaving Julia swimming in her own ball pit of choices, before a golden ball presents itself, signifying the Valiant platform’s ability to help her find the right pick.

The campaign will be running across TV, SVOD, digital, YouTube and social.

Jeremy Willmott, creative director at Paper Moose said: “We had lots of fun dumping 9000 balls on our actors for these spots, demonstrating how overwhelming the business loan market can be and how simple the solution is with Valiant.”

Andreas Polizois, director of marketing, Valiant said: “We see a kindred spirit in Paper Moose. We knew their playful approach would create something fun and unique to make Valiant stand apart in the stuffy business loan landscape while effectively communicating our proposition”.


Client: Valiant
Founders: Ritchie Cotton, Alex Molloy
Head of Marketing: Andreas Polizois

Agency: Paper Moose
ECD: Nick Hunter
CD: Jeremy Willmott
Copywriter: Pete Saladino
Head of Strategy: James Sykes
Group Account Director: Liz Stephens
Account Manager: Madeleine Huxley
Head of Production: Maren Smith
Designer Director: Yasmin Jones
Designer: Jason Fidel

Production: Paper Moose
Senior Producer: Lucy Whirledge
Director: Steve Anthopoulos
Director of Photography: Dimitri Saunders
Production Design: Alex Holmes
Lion Paw: Marea Fowler
Editor: Oliver Trauth Goik
Colourist: Yanni Kronenberg
VFX: Ben Draisma
Music & Sound: Mighty Sound
Sound Design & Mix: Matt Perrott
Composer: Caleb Jacobs

Paper Moose adds Valiant to its growing portfolio of challenger brands including Australian Ethical, Brighte, Felix and Nano.


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