Papworth loses, Acidlabs wins in battle of the Aussie marketing blogs

One of Australia’s best known social media commentators has seen a dramatic decline in the popularity of her blog, according to a new ranking published today.

Laurel Papworth has dropped from number 4 to number 26 in just three months, according to The Marketing Pioneers list, run by Julian Cole, a digital strategist for Sydney-based agency The Population. The decline could be because she recently moved to a new blogging platform with a new url.

Other dramatic moves in the list saw the Copyright blog, written by Jonathan Crossfield, fall from number 6 to number 13 and the Crikey-hosted Corporate Engagement, by PR expert Trevor Cook, fall from number 7 to number 21. The highest new entry into the list of 129 sites was Acidlabs, which was new in at number 4.

Bannerblog, which showcases online banner advertising remains the number one rated site, while the Sydney-based Servant of Chaos is still at number two.

The ranking methodology includes figures from Google’s Page Rank score, Alexa traffic data, Technorati and  Coles’ own ratign of the frequency and quality of content.


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