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Paralympics Australia and R.M. Williams unveil 2024 ceremonial uniforms via Chisel film

With 100 days until the Games begin, Australian clothing brand R.M. Williams and Paralympics Australia have unveiled the ceremonial uniforms our Paralympians will wear at the Paralympic Games in Paris.

This year’s uniform is the eighth time R.M. Williams and Paralympics Australia collaborated on the athlete’s ceremonial uniforms. Both bodies worked closely together to design and execute a collection that priortises accessibility “to inspire confidence as the team enters the global spotlight”.

A range of features were woven – literally – into the ensembles, including push studs instead of buttons, elastic waistbands and “zip closure[s] to the brand’s… Surry Sneaker” to remove the need for laces.

“We’re excited by these thoughtfully crafted designs that ensures accessibility for each Paralympian,” said Australian Paralympic Team chef de mission, Kate McLoughlin.

“When our Australian Paralympic Team marches down the Champs Elysses and into the Opening Ceremony at the Place de la Concorde they will do it with pride in their R.M.Williams uniform.”

Aesthetically, the uniforms were designed to reference Australia’s landscape by muting the symbolic green and gold into an earth-like palette.

At the same time, the garments pay their respects to Indigenous culture, with artwork ‘The Journey’ by artist Rheanna Lotter being featured on the jacket’s lining – a staple design choice ever since it was first featured on the 2016 uniform.

Accessories such as an Akubra hat, Humphrey Law-designed socks, and an R.M. Williams leather belt tie the new uniforms together.

“The collection is designed to support our incredible Paralympians and ensure they can represent our country with ease, comfort, and confidence,” R.M. Williams’ chief design and product officer, Rachel Allen, said.

“The uniform designs represent what makes the Australian team unique and bring together the spirit and grit of the team, and of Australia.”

Al Viney

The launch was helmed by a short film put together by creative production organisation – and 2024 Mumbrella Award nominee – Chisel.

In it, wheelchair rugby player Shae Graham, para-rower Al Viney, para-athlete Jaryd Clifford, and para-swimmer Col Pearse,  are asked the question, “How would you like to be represented in this R.M.Williams uniform launch?” Each athlete provides a heartfelt answer while clips of them excelling in their chosen sport play.

“It was brilliant to get to know some of these incredible athletes and hear from them directly about how they want to be represented, both in wearing the beautiful and functional R.M.Williams apparel and in how they are portrayed in the media,” revealed Chisel’s creative director, Zak Kaczmarek.

The uniforms will be worn for the Paralympics’ opening and closing ceremonies, and for additional official events.

The Paralympic Games will kick off on August 28 and end on September 8.

Credits

Paralympics Australia, Partnerships: Emma Sweet
Paralympics Australia, GM brand, marketing & digital: Brendon Harrington
R.M. Williams, chief marketing officer: Kai Tunley
R.M. Williams, head of marketing: Danielle McCarthy
R.M. Williams, brand & media manager: Jess Beckett
R.M Williams, content manager: James Coomer

Production Company: Chisel
Executive producer: Pat Sidoti
Creative director: Zak Kaczmarek
Directors: Kids of Bill
Senior producer: Grace Hawkins
Director of photography: Gary Morris
Editor: Ben Bowles
Stills: Josh Geelen

PR Agency: Catinella

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