Paramount ANZ adds BrandBOOST to its suite of advertising offerings

October 24, 2022 9:02

Paramount Australia and New Zealand (ANZ) has today launched BrandBOOST, an advertising solution with Innovid, providing sophisticated, premium connected television (CTV) ad products to be delivered programmatic-first via Magnite.

BrandBOOST offers three premium ad products that harness existing creative assets including TVCs, videos and imagery, and adds complementary information giving brands a boost to drive further awareness and impact.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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