Paramount+ shares Australian details for ad-supported tier

Nathan Jolly

March 20, 2024 8:55

Paramount+ will be launching its ad-supported tier in Australia this June, priced at $6.99 a month.

The Basic (with ads) tier follows the release of the $13.99 ‘Premium’ tier last year, which boosts packages to 4K, audio to Dolby Atmos, and allows streaming on four devices.

It will interesting to see if Paramount mirrors the strategy of Netflix, who introduced their Basic With Ads tier in November 2022 at $6.99, before discontinuing its $10.99 Basic tier a year later, forcing new users to either jump up a tier (to either Standard at $16.99 or Premium at $22.99) or come in at the lower ad-supported level.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.