Paramount+ shares Australian details for ad-supported tier
Paramount+ will be launching its ad-supported tier in Australia this June, priced at $6.99 a month.
The Basic (with ads) tier follows the release of the $13.99 ‘Premium’ tier last year, which boosts packages to 4K, audio to Dolby Atmos, and allows streaming on four devices.
It will interesting to see if Paramount mirrors the strategy of Netflix, who introduced their Basic With Ads tier in November 2022 at $6.99, before discontinuing its $10.99 Basic tier a year later, forcing new users to either jump up a tier (to either Standard at $16.99 or Premium at $22.99) or come in at the lower ad-supported level.
Paramount currently offers a Standard tier for $9.99.
“By introducing the ‘Basic (with ads)’ plan in Australia, we will enhance our value to our partners by enabling advertisers to buy across our global franchises, series and films through our digital platform, EyeQ, alongside the breadth of Paramount’s premium video inventory in a comprehensive and impactful way,” says Lee Sears, president of international markets advertising sales.
Marco Nobili, EVP and international general manager of Paramount+, said “Our pricing strategy and a market-by-market approach to our offering is key to providing customers choice, flexibility and value.
“As we launch ‘Basic (with ads)’ in our international markets, we can also offer our incredible content at an even more competitive price to ultimately increase our reach and expand our advertising offerings to partners.
“The ‘Basic’ tier allows us to continue to lead on value by providing consumers an even more affordable entertainment choice for the entire family.”
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