Parents reminded to stay alert around kids playing in water by the RLSS

The Royal Life Saving Society in Western Australia has gotten parents talking about the different kinds of trouble that kids can get themselves into, to better educate each other over what to look out for around bodies of water to prevent drowning.

The ‘Keep Watch’ campaign recognised that no matter how closely you watch your kids they will find a way to get themselves into trouble. As a result it aimed to go beyond telling parents just to watch their kids and instead observe their behaviours.

The campaign highlights the different kinds of kids – from ‘ratbags’ and ‘bolters’, to ‘negotiators’ to reinforce the need for parents to stay alert when their kids are around or playing in water.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.