Paris Hilton joins the Irwins in new Uber Eats campaign via Special Group

Kalila Welch

May 10, 2022 10:37

Uber Eats has launched the latest iteration of its ‘Tonight, I’ll Be Eating’ platform, pairing Paris Hilton with zookeeper family the Irwins in a new campaign from Special Group.

Developed in partnership with Uber Eats’ agency village, including Special, as well as Hello Social, Herd MSL, MediaCom and H/Commerce, the ‘Paris Irwin’ campaign marks the sixth year of the ‘Tonight I’ll Be Eating’ brand platform, first launched in 2017, building on the success of last year’s “Grey Wiggle’ campaign.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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