Pat Rafter sidelined as ‘foot model’ in new Bonds socks campaign
Former tennis player Pat Rafter is reduced to being a foot model in a new ad for Bonds socks.
Created by Clemenger BBDO Melbourne, the ad takes place at a photo shoot where the long term Bonds frontman is surprised to find out he is a foot model when he prepares to strip off.
Emily Small, head of marketing at Bonds, said: “Pat has been an ambassador for Bonds for over ten years. He was the natural choice when it came to promoting our comfy socks range and is always up for a laugh.”
Set to air from this Sunday night the campaign will roll out across TV, social and outdoor.
Credits:
- Bonds
- Head of Marketing, Bonds: Emily Small
- Marketing Manager, Bonds: Michelle Taylor
- Brand Manager, Bonds: Kedda Ghazarian
- Clemenger BBDO
- Creative Chairman: James McGrath
- Creative Directors: Richard Williams & Ant Phillips
- Group Managing Director: Simon Lamplough
- Account Management: Paige Prettyman, Rebecca Orlandi
- Strategic Planner: Michael Derepas
- Senior Producer: Lisa Moro
- Print Producer: Sharon Adams
- Production Company: Guilty
- Director: Tony Rogers
- Production Producer: Rohan Timlock
- DOP: Marin Johnson
- Editor (Offline): Tim Parrington
- Colourist: CJ Dobson
- Online: Sam Coates
- Sound Engineer: Paul LeCouteur
- Photographer: Chris Budgeon
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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