Patts Sydney appoints Amy Luca from Y&R China as business director

Amy Luca

GPY&R Sydney has appointed Amy Luca as business director from the Y&R network’s Chinese operation.

The hire is the first to be made by COO of Y&R Group, Jason Buckley, who was appointed as part of a restructure that followed the exit of Y&R Brands Australia and New Zealand CEO Russel Howcroft.

Luca joins from Y&R’s Shanghai agency Agenda, where she was digital strategy director.

Before Agenda, Luca was digital account director for Pepsi at TBWA\Chiat\Day. There, she worked on highly regarded campaign, The Pepsi Refresh Project. Her career also includes a stint at G2, Grey San Francisco and American Golf Corporation.

Buckley said: “Amy has over 12 years’ experience in the US and China helping brands develop cutting edge communication and engagement strategies through both traditional and digital mediums. We are excited to welcome her on board at a time of such digital success for the agency, following our multiple Cannes Lions wins for ‘Mobile Medic’.”

Meanwhile the search continues for a CEO of GPY&R’s Sydney office.


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