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Carat investment chief Paul Brooks named managing director of Dentsu Aegis’ Amplifi division

Paul BrooksDentsu Aegis Network has promoted Carat’s chief investment officer Paul Brooks to the position of managing director of investment and partnerships of Amplifi, the Group’s media investment arm.

The newly created role will see Brooks report to the CEO of Amplifi & Performance, Matt Crook while Alex Pekish, Andrew Reid and Kerry Fyans will continue to lead in their respective key pillars of the investment division.

“Having worked closely with Paul, he was an obvious choice for this role,” said Crook.

“Paul has strong relationships with clients and media partners as well as a keen understanding of required technology and infrastructure partnerships to ensure Amplifi will deliver on its ambitious goals for our clients for 2015 and beyond.

“With his keen understanding of the future of investment strategy and consumer dynamics, I have no doubt Paul will excel in this role”.

Brooks was previously head of investment & partnerships for Carat Australia & New Zealand having joined from Group M agency Mediacom in January of last year.

He will oversee Amplifi’s Investment and Media Partnerships specialist divisions whilst continuing his direct involvement with Dentsu Aegis Network clients.

“I am delighted to be taking on this newly created role within Amplifi, said Brooks. “I have been nothing but impressed with the Dentsu Aegis Network since I joined Carat last year and I look forward to contributing at a broader level.

“I particularly look forward to working more closely with Alex and our investment team at a Group-level – they have a great reputation in this market.”

“I am excited at what we have achieved so far, but more excited about what we can achieve in 2015 and beyond delivering a unique proposition for our clients.”

He will continue to be based in Dentsu Aegis Network’s Sydney office and the appointment is effective immediately.

Nic Christensen

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