Paul Donaldson steps up, as CUB’s marketing director search continues
Paul Donaldson has been appointed acting marketing director for Carlton & United Breweries as the company’s international search for a new marketing boss hits the five month point.
The departure of Peter Sinclair to head up marketing of the company’s Middle Eastern business was announced in August, with him due to take up the new role in November. At the time CUB said that Sinclair would continue to assist after he took up the new role until his replacement was appointed.
But today Donaldson was named in the interim role.
According to the CUB announcement: “This interim appointment was made to ensure ongoing leadership stability for the marketing team whilst the business continues an extensive international search to fill the role.”
The role is onw of the most high profile in Australian marketing
Donaldson was previously group marketing manager for VB and Crown Lager and has spearheaded campaigns including “The Regulars”, and the latest VB “Real” campaign.
Prior to joining CUb three years ago, he worked for Cadbury Schweppes.
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