Paul Henry: Breakfast is a long way from its best, but it will improve

Ten Breakfast host Paul Henry has predicted the show’s struggling ratings will improve as its inexperienced production team finds its feet. But he has warned that the network will need to invest in marketing to persuade viewers to try the show.

The show is currently well behind Seven’s Sunrise and Nine. Speaking on this week’s Mumbrellacast, Henry said: “Everyone thinks breakfast is the people you see on television. Much more of breakfast is the ice under the water, and it’s new for all of them.

“The whole idea of producing three hours of live television five days a week is very new for them. Everyone is catching up to different levels as the programme is evolving and growing.”

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