Payless Shoesource appoints IdeaWorks as lead creative team

Payless ShoesourceDiscount shoe retailer Payless Shoesource has appointed IdeaWorks as its lead creative team following a competitive review of retail specialists.

The agency will lead creative responsibilities in partnership with TMS handling the retailer’s media account and PRR Style Counsel managing its PR.

Payless Shoesource MD Mark Jeffery said in a statement: “We were impressed by the passion, thinking and calibre of talent across the new agency team. And believe this team is the right mix for effectively telling our new fashion story in 2014.”

IdeaWorks chairman Jon Bird said in a statement: “We see amazing potential in the US-backed Payless brand and are delighted to be engaged to help drive a new trajectory for the business.”

IdeasWorks has created work for PetBarn and Westfield.


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