PayPal, Bureau and Gyro confirmed to speak as the full program for Mumbrella’s B2B Marketing Summit is announced
Assumptions about SMEs and the people that run them will be debunked in a new session presented by Bureau’s head of content, programs and strategy, Cath Vallence.
Vallence will debunk assumptions about SMEs and their owners
The Private Media-owned content marketing and communication strategies agency draws on insights and data from Smart Company and The Mandarin. It’s being informed by around 450,000 SMEs and startups and 120,000 senior and mid-level public sector professionals that visit these publications every month.
In the session, Vallence will question the personas that agencies frequently put together in response to client briefs.
Also joining the program is Gyro’s Belinda Green, head of strategy for APAC, who will fly in from Singapore to discuss how emotions ignite business decisions.
Gyro and the Financial Times recently partnered to produce the Business Feeling Index, which showed how prevalent ‘gut feeling’ was in business decision-making, and how marketers should approach the B2B audience.
Green will present highlights from the report and share actionable techniques that will help B2B marketers leverage emotional response in the decision-making process.
Meanwhile, PayPal’s head of business marketing, Vanessa Lennon, will join the panel discussing winning business through content marketing. She’ll share the stage with The Revery’s Jodi Gaylard, The Dub’s Josh Frith and Bobbi Mahlab from Mahlab.
The Mumbrella B2B Marketing Summit will take place in Sydney at the Amora Hotel Jamison on September 5. Tickets are on sale now at earlybird pricing.
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Damian is the head of content at Mumbrella, overseeing all content and editorial within the business. He has worked as a journalist and communications consultant across a number of industries for over 15 years. He has been with Mumbrella for more than three years, initially running event content. Damian was previously print editor of AdNews.
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