PayPal, Bureau and Gyro confirmed to speak as the full program for Mumbrella’s B2B Marketing Summit is announced

July 11, 2018 10:28

Assumptions about SMEs and the people that run them will be debunked in a new session presented by Bureau’s head of content, programs and strategy, Cath Vallence.

Vallence will debunk assumptions about SMEs and their owners

The Private Media-owned content marketing and communication strategies agency draws on insights and data from Smart Company and The Mandarin. It’s being informed by around 450,000 SMEs and startups and 120,000 senior and mid-level public sector professionals that visit these publications every month.

In the session, Vallence will question the personas that agencies frequently put together in response to client briefs.

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.