Paypal woos Australia’s ‘time-poor’ millennials with new campaign

July 2, 2018 1:27

Paypal is attempting to boost its street credit among young, ‘digital-savvy’ Australians with a new campaign by Isobar.

The online payment service launched a mobile-first campaign ‘Pay the Easy Way’ in a bid to school “time-poor and spoilt-for-choice” young people in how the Paypal app makes spending quicker.

As part of an effort to promote the payment method’s usage beyond just e-commerce, the campaign’s two 15-second videos show shoppers using Paypal for Flight Centre, Spotify and Uber.

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Eleanor Dickinson

Eleanor Dickinson a journalist at Mumbrella in Sydney. She is the former editor of Mumbrella Asia and has previously worked for Campaign Middle East in Dubai.

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2 COMMENTS

Um, 2 Jul 18

So it takes two agencies to look after the social media for this campaign?

Is it a time-share thing, like me bach in Wanaka?

Or is one agency creating the content, and the other one community managing? Like the roles of chef and wait staff in a restaurant – one makes me meal, the other delivers it without messing it up?

Help me out eh.

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Anonymous 3 Jul 18

Same but different analogy: Afterpay is eating Paypal’s lunch.

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