PBL becomes Nine Entertainment Co

nine_entertainment_logoThe shakeup at PBL has conintued with the company – owner of the Nine Network, ACP magazines and a share in NineMSN rebranding itself as Nine Entertainment Co.

The move was announced by CEO David Gyngell.

He said: “From today Nine Entertainment Co. is our group’s new title, new brand and new future. It will embrace Nine Television, Nine Magazines (through ACP), Nine Digital (through ninemsn, Carsales, Cudo and Sky News),and Nine Events (through Ticketek and Acer Arena) and thus draw together under one new banner all the outstanding people and vast assets of this great company.”  

Nine_Entertainment_logosGyngell went on: “Nine Entertainment Co. is a group identity which incorporates all of that, while each of our properties will naturally retain their individual titles. What we’re about is bringing the whole group together as one highly recognisable and successful brand. We’re in a sense drawing a line in the sand for a new start – for a uniform, integrated and energetic co-operative that develops the best creative environment in the business. And we’re taking with us the very best of this group’s fine history, its impressive and diverse assets and its great people, to form one powerhouse entertainment brand under one powerful title.”


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