Pedestrian Group appoints new team behind Vice AUNZ
Pedestrian Group, one of Australia’s youth-focused publishers, has appointed a new team that will lead the next phase of the Vice brand in Australia and New Zealand, effective immediately.
The team of five will be led by head of editorial, Brad Esposito – an editor, presenter and strategist – who reports directly to Pedestrian Group publisher, Vanessa Lawrence.
It was announced in March last year that Pedestrian Group would be reviving both Vice Australia and Refinery29. The Refinery29 team has already been launched, with the team announced back in June last year.
Esposito will be joined by Nick Wray as senior video producer, who has joined from Network Ten and BuzzFeed, as well as Vice journalist of three years, Gavin Butler, who will take the role of senior news reporter. Joining them is Arielle Richards who has been appointed the role of multimedia reporter, and Julie Fenwick as writer and producer.
Of the opportunity to reimagine what Vice looks like in the ANZ market, Esposito said: “Vice made a name for itself uncovering the stories at the edge of life, under-reported, unseen, and unknown. The challenge for our team, and what we’re already working hard on, is rethinking the iconic Vice approach for right now.”
He added: “That means telling stories in a multi-platform way, while speaking to our audience where they actually are; expect to see Vice Australia all over the internet this year, as we try out new formats, ideas, and reporting beats that speak to a generation that has been screwed over by a huge number of institutions – whether it’s housing, climate, politics or culture.”
Of the team’s appointment, Lawrence said: “Between them, Brad, Julie, Nick, Gavin, and Arielle have the perfect amount of experience, hunger, and internet literacy to lead the next big boom of digital storytelling across Vice Australia and its many channels. It’s going to be a huge year for the team and we’re excited to hit the ground running.”
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Arielle Richards
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Julie Fenwick
Nick Wray
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Refinery29 Australia
Vanessa Lawrence
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Vice Australia
Good to see Nick and Brad back together and killing it. Vice is in good hands.
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