Pedestrian Group’s Openair Cinemas launches Disney+ Drive-In

Pedestrian Group’s Openair Cinemas has launched Disney+ Drive-In, with dates announced for Brisbane and Sydney.

The announcement:

Pedestrian Group and Openair Cinemas are pleased to launch Disney+ Drive-In, an exciting new cinema venture in partnership with one of the world’s most beloved brands, Disney, and its leading streaming service Disney+.

With the American Express Openair Cinemas trans-Tasman tour postponed until 2021, the Disney+ Drive-In tour will commence on Thursday, 17th September in Brisbane at the Northshore Riverfront Event Space before heading to Sydney on Thursday, 22nd October at the outdoor car park of Bankwest Stadium in Parramatta. The dates and venue for Melbourne will be announced shortly.

The lineup for each Disney+ Drive-In will include beloved titles from the vast Disney+ streaming collection including films from Walt Disney Pictures, Pixar, Marvel, Star Wars, and Twentieth Century Fox. The program features highlights like Marvel Mondays and Star Wars Wednesdays, and in Brisbane, fans will be treated to double-features lighting up the big screen at 6 pm and 9 pm for Throwback Thursday, Disney Super Fan Friday, Sing-Along Saturday, and Pixar Sunday. Gates open at 5.30 pm every day.

Tickets will be available to purchase for a car of up to two people ($40 in Brisbane and $45 in Sydney), or a car of three or more ($50 in Brisbane, $55 in Sydney). Snacks and soft drinks will be available on-site but event-goers are also welcome to BYO their favourite food and drinks (with the exception of alcohol).

Tickets for Brisbane, along with the full line-up, are now available on the official website, openaircinemas.com.au/drive-in, with Sydney on sale from Monday, 28th September, and Melbourne to come.

Volkswagen has come on board as an exclusive auto partner, the events being a great platform for Volkswagen to showcase its complete SUV range. While on tour, there will be an opportunity for 12 lucky attendees to win the ultimate Volkswagen experience, securing the ‘best seats’ in the house in the comfort of a small, medium or large SUV. And SEEK will help put patrons back in the driver’s seat of their career, offering up professional advice every night.

Rachel Tikey, Commercial Director of Pedestrian Group, says, “We’re incredibly excited to work alongside our partners Disney+, Volkswagen and Seek to create a socially-distanced event for Aussies to enjoy. The turnaround of Openair Cinemas to the Disney+ Drive-in – a first-of-its-kind in Australia – is indicative of our business’ nimbleness, from innovation to implementation.”

James McManus, Creative Director of Pedestrian Group, says: “Pedestrian Group’s industry-leading event production, marketing and content have propelled many launches over the years. We’ve turned a pumpkin of a pandemic into a carriage with our latest incarnation of Openair Cinemas to bring these events, and the magic of Disney+ content, to Aussies.”

Source: Pedestrian Group media release


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