Pedestrian to launch ‘Australian first Web3’ publication

Pedestrian Group has advertised seven roles for the launch team of a new “Australian first Web3-focused publication” on its website, Mumbrella can reveal.

The roles advertised include managing editor, head of editorial, cryptocurrency reporter, commissioning editor, NFT reporter, business reporter and commissioning manager.

The publication looks set to be named ‘The Chainsaw’

When approached for comment, Matt Rowley, CEO of Pedestrian Group told Mumbrella: “Pedestrian Group is excited to be launching a new publication focused on sorting fact from fiction while immersing itself in the exhilarating ride that is all things Web3  (including crypto, NFTs, decentralised finance) in the coming months. The many facets of Web3 are already of great interest and importance to young Australians, and will only become more so over time.”

“We don’t have anything more to add right now, except to say we are hiring – stay tuned!” he added.

As indicated in the below comments section, Pedestrian Group recently trademarked the name ‘The Chainsaw’. A site with the domain name ‘The Home of Web3’ is currently live, and shows a company logo, with ‘coming soon’ in writing.

The job listings for the launch team are listed below.


Advertised roles

Advertised roles


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.