PEPR Agency secures YHA Australia PR account

YHA Australia has appointed PEPR Agency to manage its PR account for Australian and inbound markets.

The announcement:

YHA Australia has appointed travel and tourism specialists PEPR Agency to manage its PR account for Australian and inbound markets.

As part of Hostelling International, the world’s largest network of hostels, YHA is looking forward to connecting the curious with the exciting return of international travellers to Australian shores, alongside continuing to provide the best access to experiences for its domestic explorer.

With a focus on YHA Australia’s new brand launch, PEPR will drive awareness of YHA Australia’s profit-for-purpose commitments to hostel-specific environmental and regenerative travel practices. These include the implementation of YHA’s Reflect Reconciliation Action Plan (RAP), playing a part in connecting and strengthening Australia’s growing indigenous tourism sector.

Additionally, PEPR will focus on introducing the recently launched Y-Jobs platform to consumers alongside YHA’s focus on investing in creative spaces with the introduction of Y-Hive coworking.

Philip Engelberts, PEPR Agency founder and director said: “We are looking forward to representing YHA Australia as the organisation’s communication partner of choice. With 80+ years of heritage it’s a privilege to be a part of the next chapter of such an iconic Australian travel brand.”

The account will be overseen by PEPR Agency founder and director, Philip Engelberts, with day-to-day management to be dually handled by account managers Sarah Young and Alice Rose. The account will be supported by account coordinator, Caroline Parsons.

Paul McGrath, CEO YHA Australia said: “YHA’s model of co-living stays mean that our spaces are not just places to go – they are also places to connect. With our mindset of always exploring we continue to look for ways to better our environmental, social and cultural impact across the country. We are thrilled to appoint PEPR to support us on this journey and have complete confidence that this relationship will flourish as we work closely together in the coming months.”

Source: PERP


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