Pepsi marks 50 years of hip hop with immersive Notorious B.I.G campaign

This month marks the 50th anniversary of the birth of hip hop, and to mark the occasion, Pepsi MAX has launched an international campaign that “honours and amplifies the legacy” of the late rapper The Notorious B.I.G.

Pepsi MAX, and the estate of the late Christopher Wallace (The Notorious B.I.G.), have worked on a “distinct and excitingly immersive campaign that will connect his unique personality, style, and lyrical flow with the sounds of today.”